Ciao Ciao Vacation
CIAO IS DIFFERENT BECAUSE IT'S STORY IS UNIQUE, IT'S INFORMED BY MY OWN NOSTALGIC TRAVEL MEMORIES AND THAT OF MY TEAM.
IT IS A MANIFESTATION OF YOUTHFUL JOY AND SUMMER LOVE!
I'M DESIGNING TO EXPRESS THAT FEELING YOU GET WHEN THE PLANE DOOR OPENS AND THE AIR RUSHES IN AT TWENTY DEGREES HOTTER THAN YOUR PLACE OF DEPARTURE.
THAT'S A CIAO MOOD.
SIMULTANEOUSLY I SEE CIAO AS AN OUTLET TO CONNECT WITH MORE PEOPLE BECAUSE WE'RE TALKING TO A DIFFERENT AUDIENCE BUT ALSO BECAUSE CCV IS A DIRECT TO CONSUMER BRAND.
CCV COMES INTO THE WORLD WITH THANKS TO MY UNIQUE, EXPERIENCED TEAM. TOGETHER, WE KNIT AN INIMITABLE STORY. WE PRESENT IT AS A JOYOUS, ELEVATED COLLECTION WITH A HAPPY HEART.
OF COURSE WE’RE AIMING TO TREAD LIGHTLY ON THE PLANET AND TO TREAT EVERYONE INVOLVED KINDLY.
WE ENGAGE IN AN EVOLUTIONARY BUSINESS MINDSET.
WE'RE CONTINUALLY SEEKING WAYS TO MAKE CLOTHING BETTER AND SIMULTANEOUSLY MORE ACCESSIBLE - BUT THAT’S NOT WHY WE CREATED CCV, THAT’S JUST HOW WE RUN IT.
WORDS FROM CREATIVE DIRECTOR LAURA LILES
