Why Tallow and Tide is Sitting Out Black Friday

Ah, Black Friday. The day when the world decides, "Hey, let's throw everything into a cart and watch the chaos unfold!" We get it—the allure of massive discounts, the rush of grabbing that 70% off bargain, and the unexplainable satisfaction of waiting in a virtual line. But here's the thing: at Tallow and Tide, we’re hitting the pause button this year.

Here’s why we're skipping out on the Black Friday madness (and we think you might even love us more for it):

1. Slow and Sustainable Shopping is Kind of Our Vibe

Black Friday is the epitome of frantic consumerism. But Tallow and Tide? We’re more about that slow, deliberate, “I think I’ll enjoy a coffee and think about it” kind of shopping. We believe in pieces that make you feel at home—things you cherish, things you'll love for a really long time (and will last!).

When we choose products for Tallow and Tide, we’re curating for longevity, quality, and that certain je ne sais quoi that makes you smile every time you see it. Those values aren’t exactly “flash-sale friendly” and we’re okay with that.

2. Supporting Small, Sustainable Brands (Because We Love Them)

A lot of the brands we stock are the little guys. These are artisans, designers, and creators who put heart into each item they produce. They’re not about slashing prices for one day of the year to get attention; they’re about sharing what they love with the world. Black Friday pressure isn’t sustainable for them (or us!), and we’d rather support them in a way that makes sense all year round.

When you shop with us, you’re saying yes to brands that are choosing quality over quantity, ethical sourcing, and fair wages over a quick sale. And isn’t that the kind of world we all want?

3. The Planet’s a Little Overwhelmed Right Now

Ever think about how much packaging, energy, and fuel goes into delivering Black Friday purchases? So do we. All those quick-click buys come at a cost to our planet. Tallow and Tide has always tried to tread lightly on this beautiful Earth, and by stepping away from Black Friday, we’re choosing to lessen our environmental impact.

Instead of one mad weekend, we’d rather focus on sustainable, seasonless shopping where what you buy can last, rather than contribute to landfill.

4. A More Enjoyable Shopping Experience (No Need to Set Alarms Here)

Picture this: a leisurely stroll through our Coffs Harbour store, the ocean nearby, a friendly face saying “take your time,” and no elbowing your way through crowds for what we have on offer. At Tallow and Tide, we want to make shopping feel easy and joyful. There’s no frantic scrolling or stress.

We’re all about the experience—not the “race to the checkout” stress. Because at the end of the day, who needs more stress?

5. We’ve Got Plans for All Year-Round Perks

We love a good sale too; it’s just that we want it to be meaningful. You’ll see thoughtful, well-timed offers and maybe even a cheeky little surprise from time to time, but they’ll be on our terms and yours. And they’ll come without the ticking clock or the panic-induced impulse buys.

So, this Black Friday, you might not see a big flashing “SALE” sign from Tallow and Tide. But what you will see is our commitment to the values that make our little shop by the sea special. We’re here when you want to take it slow, sip on a coffee, and find that perfect little something that just feels like home.

Feel free to swing by, say hello, and take your time. We’re here for it—every single day.

November 25, 2024 — Sophie Bird

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