Why You Should Burn "This Is Incense" (Hint: It’s Pretty Amazing)

Let’s be real: sometimes you just need a little help unwinding after a hectic day. Enter "This Is Incense"—your new best friend for turning any space into a calm, cozy retreat. But this isn’t your typical incense; it’s a blend of beautiful scents that do wonders for your mind, body, and spirit. Here’s why lighting one of these sticks should be at the top of your self-care list:

1. It’s Like a Mini Vacation in a Stick

Imagine being able to transport yourself to a serene beach or a quiet forest with just the flick of a match. That’s the magic of our curation of scents. Each scent is inspired by iconic Australian landscapes, from the sunny shores of Byron Bay to the wild windswept beaches of Bells Beach. Lighting one of these sticks fills the air with earthy, calming aromas that make you feel like you're on a mini holiday (minus the plane ticket!).

2. Goodbye Stress, Hello Zen

We could all use a little more zen, right? The carefully chosen essential oils in "This Is Incense"—think cedarwood, patchouli, and frankincense—are not just pretty scents, they’re also like a warm hug for your mind. These oils are known for their stress-busting properties, so when you light one of these, you’re basically telling your stress, “Not today!” Perfect for winding down after a long workday or simply relaxing on a lazy Sunday.

3. Perfect for Mindfulness (Even If You’re a Beginner)

Mindfulness doesn’t have to be complicated. In fact, it can be as simple as lighting some incense and taking a moment to breathe. The steady burn of "This Is Incense" can help anchor you in the present moment, making it easier to quiet your busy mind. Whether you're meditating, doing yoga, or just sitting with a cup of tea, this incense helps you stay focused and calm—like a little gentle reminder to "just be."

4. A Daily Ritual You’ll Actually Look Forward To

Creating a ritual can make the ordinary feel extraordinary, and lighting "This Is Incense" is the perfect way to start your day—or end it. The act of lighting a stick, inhaling the calming scent, and taking a few deep breaths can instantly make you feel more grounded. Plus, it’s a great excuse to press pause and indulge in a few moments of peace, no matter how hectic your day has been.

5. Sustainably Made, So You Can Feel Good Inside and Out

We’re all about making mindful choices, and "This Is Incense" is a conscious product. The incense sticks are made with ethically sourced, organic ingredients, so while you’re enhancing your space and your mood, you’re also supporting a brand that cares about the planet. It’s the best of both worlds!

6. Long-Lasting Scent = More Peace, Please

The beauty of "This Is Incense" is that it lasts. With up to 30 hours of burn time for 60 sticks, you get plenty of peaceful moments—whether you’re deep into your meditation practice or just binge-watching your favourite show. The subtle scent lingers without overpowering, creating a consistent calm vibe for hours.


In a Nutshell: Burn, Breathe, Be at Peace

So, why should you try "This Is Incense"? Because it’s not just about making your space smell great—it’s about making you feel great, too. It’s the easiest way to boost your mood, reduce stress, and add a little mindfulness to your day. So light a stick, take a deep breath, and let the soothing aromas guide you to your happy place. You deserve it!

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April 09, 2025 — Sophie Bird

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