Your Cart


introducing... Tallow & Tide!

Posted by Sophie Bird on

If you have come this far you are curious about the new name... Tallow & Tide! 

We have morphed, changed and grown since 2016 and in my heart of hearts, I think we have grown out of Wrecked Vintage. When I opened WV I was young, 22, unencumbered and reckless! WV reflected that wholeheartedly, it was edgy, feet first and unapologetic! I had every intention to work like a crazy woman to whip WV into a frenzy of fun, sustainable fashion. 

I soon fell pregnant unexpectedly and my life sharply changed. Tallow, my daughter, was born, after a very difficult pregnancy full of illness and Pre Natal Depression. After facing such a sharp lifestyle change my edges softened and I wanted to bring in the new aspects of my life and personality into my business, because let's be real, the two overlap! I wanted to bring a sense of slowness, calm and realness in. I brought my little girl to work with me, for a year and a half! And things changed bit by bit. Reflecting my new life! 

I also live with Severe Anxiety Disorder, I have had a long and intense journey working on, and learning to accept my mental health. There is so much I want to cover in this area moving forward. I share conversations weekly with women who are craving support, and a real voice for what they are feeling. I have a knack for bringing women in who need those hard chats, so I'm looking forward to bringing that out and sharing, so much sharing!

So here we are... The change has not come lightly. There is so much history, love and joy in the name Wrecked Vintage! But there is so much more to the store, and in our future plans, than just Vintage. While our long term customers will already know that, new and potential customers may not! I have a lot I want to share with this new journey and I had to find a name to fit. 

Tallow & Tide Eco Boutique.

We are a conscious store, everything we stock has been placed there with great intention. To have as little as impact on the environmental world as possible, while having a huge impact on your own world.

I have a passion for so many things... being present and living as consciously as possible, unique and personal fashion choices for people not wanting to stick to trends, and supporting women in becoming confident, happy and empowered. All of these things are wrapped up in the store, and are coming to the fore front in the next year or two. So what's behind the name?

Tallow is my daughters name. I find strength in motherhood, and supporting my daughter through her life, to find power in individuality is one of the most exciting and natural roles I've ever been in. 

Tallow is also a tree, Tallowood. Nature is getting further and further from our every day the more we glorify busy, I myself forget the power of our Mother Earth but acknowledge the importance of grounding myself through the earth. 

Tide, obviously, the ocean. We live in such an amazing part of the world where you look one way, and the vast ocean lays ahead of you, and you look the other and the trees climb the mountains. It's really something special. The ocean has always had a magical pull over me. It's sheer size puts things in perspective for me when I feel like my problems are taking over, and the coming and going of tides are a beautiful reminder that everything feeling, moment and situation will come and go. 

So... Tallow & Tide was born. A place where we come to find our most fulfilled and conscious life. It stretches beyond simple clothing and homewares. It's about making choices to enrich your life through style and lifestyle, while knowing that every purchase you make has been carefully chosen to contribute to our earth, our economy, small businesses, women in business and dreams across the nation.

Thank you for reading about our new journey, and I hope you're as excited as I am for what is in store. 

I truly appreciate every one of you, for the purchases, the messages, the likes and everything in between. It's a true dream to have this business and I hope you feel my passion and love for everything I do here!

Big love,

Sophie xo


Courtney O'Neill

April 30, 2019

AMAZING. You are a genuine rockstar and have worked so hard to get to where you are. You deserve not only success but celebration. Congratulations x

gina lockton

April 30, 2019

Awesome news Sophie – Looking forward to this great change

Mumma Bird

April 29, 2019

Congratulations on your new focus, Sophie. I love the new name and direction! BIG best wishes from Da and I. 💕💕

Sharisse Newbery

April 29, 2019

Amazing luv!! xx

Carlie Barkley

April 29, 2019

Incredibly Exciting times! Beautifully written. You are an amazing woman and I believe that you will always be successful in any avenue you choose because you are a genuine soul, Full of love and kindness. You are strong, determined, creative and passionate and this is always reflected in your business pursuits. I am so proud of you my love. X

Bree Gardiner

April 29, 2019

Excitement level 100!
So proud of you and can’t wait to see what’s next!

Katelyn Morgan

April 29, 2019

Loved ready this and admiring all your work from a far, very excited to see what the future holds for you and your world!

Leave a comment: